Marketing Manager

Barclay Communications | WorkPal


We are currently recruiting for a Marketing Manager

Location: Belfast, Donegall Pass (Office-based)

Type: Full-time/Permanent

Salary: Negotiable depending on experience

Roles available: 1


Email CV to to apply

We’re looking for the ambitious, self-driven and dedicated people. The ones that want to get stuck in and learn new things. We don’t expect you to be everything, to everyone, just someone who fits with our family business values and award-winning culture.

Job Specification

Responsibilities will include:

  • Developing and implementing paid advertising strategies including social media and Google PPC campaigns
  • Researching and identifying SEO opportunities and creating optimised website content including blogs and landing pages
  • Building and maintaining the company’s presence across multiple social media channels
  • Managing marketing budgets across various channels
  • Collaborating with sales, development and operational teams to co-ordinate feature releases to inform and educate customers on the WorkPal software and Telecoms products.
  • Co-ordinating with relevant stakeholders to develop company press releases
  • Implementing and managing paid print advertising strategy
  • Co-ordinating local and national exhibitions to drive brand awareness
  • Researching and identifying and implementing innovative growth strategies through market analysis
  • Using advanced marketing automation to nurture MQL’s along a customer journey
  • Creating, implementing and monitoring email marketing campaigns
  • Liaising with customers to develop engaging case studies
  • Co-ordinating industry webinars to engage existing customers and prospecting business
  • Co-ordinating charity partnerships to enhance the business’s CSR
  • Creating, executing, and monitoring marketing KPIs
  • Preparing reports on the performance of marketing campaigns using key analytical tools
  • Attending monthly senior management meetings


Person Specification

  • Bachelor’s or Master’s degree in Business, Marketing or other relevant fields
  • 3+ years in B2B marketing role
  • Self-starter
  • Proven success in lead generation campaigns where ROI was highly considered 
  • Experienced in Adobe Suite products
  • Experience working in a fast-paced environment and working to deadlines
  • Familiar with data analytics tools to measure marketing performance
  • Excellent communication and interpersonal skills
  • Creative thinking and problem-solving skills to drive innovation
  • Ability to collaborate with relevant stakeholders
  • A keen eye for detail
  • SaaS experience is preferable but not essential

Company Benefits

  • Hours of work 08.30 – 5 Monday to Thursday, 9 – 5 Friday. No late nights or weekends.
  • Reward and Recognition Program celebrating wins monthly, quarterly, and annually including Beer Fridays once a month and manager-led breakfast mornings.
  • Career progression limitless professional development with access to mentors and training.
  • Employee Well-being facilities include a cycle-to-work scheme, eye care vouchers, and paid medical and mental health appointments.
  • Company Events all‐expense paid company events and parties.
  • Pension: we offer an 8% combined pension.
  • Electric car scheme purchase an electric car through our scheme (tenure specific).
  • Discount on Technology benefit from our supplier discount on top-of-the-range equipment.
  • Charity work – get involved in our fundraising and activity days for our charity partners.
  • Referral program you’ll receive a bonus for each friend or family that joins our team.

Business Principles:

The following are mandatory for all employees:

  • To comply with company policy and best practices in security, legal and regulatory compliance, including compliance with international and national quality standards.
  • To always safeguard customer information.
  • To access, use or disclose customer information only when necessary to carry out the job.
  • To complete and maintain up-to-date all paperwork and processes.
  • We are an equal opportunities Employer. We adhere to all relevant legislation and offer services regardless of age, race, sex, disability, or religious belief.