Barclay Communications

Barclay Communications

Win a Website

Email Marketing

eBusiness FAQ


Easy email marketing from Barclay Communications lets your business promote its products and services to the people that matter.

Its quick, measurable, cost effective and extremely user friendly. 


Why Email Marketing?  

  • Its Inexpensive - Email marketing can cost as little as fractions of a penny per email, and its 20 times cheaper than direct mail.
  • Its Immediate - It takes minutes to send, nearly a 1/3 of emails are opened within the first hour of delivery and most responses occur within the first 48 hours.
  • Its Effective - You can target specific audiences, and drive them with immediate calls to action. 
  • Its Measurable - Real-time tracking and tracing of respondents. You know who opened your email, when and which content or offers they clicked on, giving you valuable information into customer's interests, likes and dislikes. This information can then be employed in further, targeted email campaigns.
  • Its Easy - It's easy to create, send and manage emails, and there is no need to learn complicated html code. Helping you easily keep your customers updated on your latest products and services.
4 Steps To Email Marketing with Barclay Communications




Step 1 - Edit your template
Step 2 - Upload your list
Step 3 - Send
Step 4 - View the reports

 

Step 1 - Easy Editing

Quickly create your email with our simple email editor. You can add text, pictures and colour, insert links, format text and much more without having to learn complicated codes.

Its as easy as editing a word document





Step 2 - Flexible Database Management

You can upload lists from your current excel databases or edit contacts easily on pre-loaded lists.
You can also create targeted lists from click through respondents - perfect for follow up emails or contact.
Plus your unsubscribe list is fully editable, and it will automatically remove unsubscribed contacts from all the lists.

Step 3 - Send


To send an email all you have to do is:

  • Select your list and template, 
  • Enter your title, name and email. 
  • Then press send.

 





Step 4 - Great Reporting

Gather valuable data on your target audiences' interests, likes and dislikes with: 
 
Real Time - Tracking and tracing of respondents.
Open Rates - Who opened your email and when.
Click Throughs - Who clicked on which link, and which was your most popular link.

Extra Help - Full Technical Support

Our system was created inhouse, which means you get technical support from the developers. No one could be more qualified to help you.
You can contact the team by phone or email, but our system is so easy to use, we doubt you will need much help after your initial training.

 


What Can You Use Email Marketing For?

  • Build brand loyalty
  • Attact new customers
  • Inform customers of new products and services
  • Increase traffic to your website - emails enable respondents to directly click through to your website
  • Reduce costs - e.g. printing. postage and time costs
  • Generate customer feedback - encourge customers to fill in customer satisfaction forms
  • Gain valuable customer information - email marketing reports can give you valuable insite into customers interests, likes, dislikes and current market trends.  

If you would like to know more about our easy email marketing system, please contact ebusiness@barclaycomms.com or call 0845 450 4650