Barclay Communications
Search wars – Google and MSN brandish new weapons for phone and web
Monday 9th November 2009
A long running turf war escalated this week with both Google and Microsoft unleashing and previewing new features to fight their way to the heart of users’ digital lives, on the PC or on the move.
Both Google and Microsoft are battling to be the social glue of our lives in the coming years offline and online and the key is simple and practical search and discovery tools. Google this week unveiled a range of new search technologies while Microsoft revamped MSN to provide instant access to its Bing.com discovery engine.
Google for its part has begun introducing multiple images to universal search which gives users a greater range of options. In its example it shows a search for bouncy castles and this resulted in multiple images and multiple store options for buying bouncy castles. This could also potentially mean a greater chance for businesses to make it to the top of searches and for more to appear on page one of a search.
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